The American Society of Pension Professionals & Actuaries (ASPPA) along with — ASEA, NAPA, NTSA, and PSCA — comprise the American Retirement Association, the premier national organization for retirement plan professionals in the industry.
ASPPA's highest standard credential is the Qualified 401(k) Administrator (QKA®) program and in an effort to boost the 2023 campaign we completely overhauled the brand and developed a theme around the university experience, focused on that New England, top-tier University look and feel. This credential is the pinnacle standard for the industry and will launch you down a career path of success.
The strength of this branding campaign was a consistent and strong use of a grid system and typography, while adhering to strict and guidelines from the parent association.
Taking into account the wish to design a campaign that emulated the most prestigious colleges in the northeast, I set out to do just that, with a classic design, strong in typography and color palette, while still incorporating the rainbow brand from the education credentials from ASPPA.
I designed a series of documents that served as student welcoming packets.
"/>
ASPPA&U's social media campaign.
40-page booklet outlining ASPPA&U's two career tracks that offer a total of 8 different Credentials.
Graphics designed for our social media campaign.
