D.C. Fly-In Forum Rebrand

PROBLEM | The current D.C. Fly-In Forum brand—after six years in its current iteration—has become stagnant and predictable. Because of that, the brand’s potential for future development and its ability to maintain a strong and sustainable impact on those who interact with it has eroded. That means the visual aspects of the brand are relying heavily on the conference’s reputation to keep the brand afloat, instead of the two working together to create the most impactful experience possible for potential and existing attendee delegates

SOLUTION | A complete redesign: a conceptual and visual refresh that breathes new life into the brand, thus allowing it to not only deliver a new sense of excitement in 2024 but to grow over time while reliably serving as a beacon of inspiration.

Considerations

• New logo and typography
• Dynamic color palette (multiple colors, with options for third- and fourth-level use cases
• Fresh graphics (static banners, social images, animation, and more)
• Flexible website (e.g., new imagery, stronger infrastructure, content reorganization, etc.)